Top 5 Personalization Apps Performance in Russia for Q4 2021

In Q4 2021, the top 5 personalization apps in Russia showcased varied performance trends across downloads, revenue, and active user metrics. Below is a detailed analysis based on data from Sensor Tower.

Yandex Browser with Protect had a consistent download performance throughout the quarter. Weekly downloads ranged from 130K to 201K, peaking at 201K in mid-December. Active users remained stable, fluctuating between 15.3M and 15.7M, indicating steady user engagement.

Wave Live Wallpapers Maker 3D experienced a decline in both downloads and active users over the quarter. Weekly downloads started at 53K and dropped to 27K by the end of December. Active users followed a similar trend, decreasing from 85K to around 60K. Revenue saw minor fluctuations, peaking at $178 in late October.

Wallcraft Cool 4K Wallpaper 4D maintained a consistent revenue stream, with weekly earnings ranging from $653 to $908. Downloads showed a downward trend, starting at 59K and ending at 32K. Active users gradually decreased from 215K to 173K over the quarter.

LED Keyboard: Colorful Backlit had stable download numbers, fluctuating between 25K and 31K weekly. Active users remained relatively steady, ranging from 77K to 90K. Revenue was minimal, with occasional earnings peaking at $3.

iFonts - highlights cover, fon showed a significant decline in downloads and active users toward the end of the quarter. Weekly downloads dropped from 47K in early October to just 3.6K by the end of December. Active users followed suit, decreasing from 38K to 13K. Revenue was negligible throughout the quarter.

For more detailed insights and data, visit Sensor Tower.